- Documented comprehensive restoration
- Numbers-matching example
- A mere three owners from new
- Accompanied by PHS Automotive Services documentation, original Protect-O-Plate, and manuals
- Equipped with a 330-HP 400-cubic-inch V-8 engine
LOT 614
Selling on Saturday Evening
1970 Pontiac Firebird Formula 400
OFFERED WITHOUT RESERVE
Introduced mid-way through the 1970 model year due to ongoing labor unrest at the Norwood, Ohio Assembly Plant, General Motors' new-generation "F-Body" Chevrolet Camaro and Pontiac Firebird model lines were eagerly anticipated by buyers and performance enthusiasts. Both cars were offered only as sleek fastback coupes featuring handsome, European-influenced styling cues. Pontiac's Firebird line ranged from the sophisticated standard models to the luxurious Esprit and GT-style Formula 400. Engine options ranged from a 250-cubic-inch six-cylinder to the 400-cubic-inch eight-cylinder, each model featuring their own unique muscle car flair. The Formula 400 boosted a 330-horsepower engine that was coupled with the Pontiac handling package, which consisted of a front stabilizer, new-for-its-time 5/8-inch rear stabilizer bar and firm-controlled shocks. Inside, the Formula 400 featured a simple, yet stately appearance. The dash was adorned with a simulated wood grain and supportive high-back bucket seats were placed in the front for a sporty yet comfortable fit.
Once ready for press introductions, the entire Firebird line was the subject of intense testing, and the cars did not disappoint. Hot Rod magazine testers compared a 330-horse Firebird Formula 400 and reported a 15.0-second quarter-mile time at 93 mph with an automatic car, while they hit a 13.9-second elapsed time at 102 mph in the traps with a four-speed, 345-horsepower Trans Am. Car and Driver road testers described the 1970 Trans Am as "a hard-muscled, lightning-flexed commando of a car."
A prime example from the early '70s muscle car era, this 1970 Pontiac Firebird Formula 400 has enjoyed a mere three owners in its lifetime since being sold new at Marte Pontiac, Inc. in Columbus, Ohio. The current owner, a muscle car enthusiast and collector, acquired this example from the second owner shortly after a comprehensive restoration was completed in 2019. Documented by PHS documentation, it was restored to its factory original appearance of Palladium Silver over a black vinyl interior. Complete with its dual air scoop fiberglass hood, new-for-the-year Firebird emblem and Formula 400 nameplate, the muscle car stance is on full display. Factory options include, a Turbo Hydramatic automatic transmission, power steering, a middle console, radio, tinted glass, and Rally wheels wrapped in classic muscle car Firestone Wide O Oval tires. Perched in the sweet spot of the Firebird lineup, this Formula 400 is equipped with a well-sorted 400-cubic-inch V-8 engine that produces 330 horsepower, more than enough to satisfy one's road going needs.
This Firebird is complete with PHS documentation, its original Protect-O-Plate, manuals, spare tire, invoices, and photos from the comprehensive restoration. Fresh throughout, this iconic Palladium Silver example from the inaugural 'second-generation' year marks a great example of the car that would continue proudly through the next decade as one of the more iconic American muscle cars to hit the pavement.
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